Healthcare Inbound Marketing
All the elements that are part of a successful medical inbound marketing strategy have to work together to achieve measurable business and marketing goals. When medical inbound marketing is well executed, patients will use search engines to search for healthcare advice online and find your content, will come across it on social media and share it with friends and caregivers, will open and click on your email communications, or click through your online ads instead of those of competitors.
Hills Marketing wants to help doctors and healthcare facilities become thought leaders in the space and attract and retain more patients with a mix of inbound marketing tactics working together following proven strategies. We want to help you have a more profitable medical practice by lowering your cost per patient acquisition with the use of digital marketing rather than direct marketing, so you can grow your office and care for more patients that need your expert help. We also want to help your facility employees and patients become ambassadors of the amazing care you provide.
How? It starts with research. Hills Marketing has a lot of experience in the healthcare industry, but every region, every discipline, every set of competitors is different, so the weaknesses and opportunities have to be addressed differently.
Secondly, Hills Marketing takes a look at your website and help you optimize it for search and for conversion. Is your website fast? is it secure? is it user friendly? is it mobile responsive? does it have a path of calls-to-action patient can follow to learn more and contact you? This questions are asked by search engines when they review your site and have to also be addressed to offer patients the best experience when they interact with your medical practice online.
Then we bring highly qualified potential patients to visit your website with the use of text ads on search result pages for targeted terms, or ads in specific websites your target audience might visit, or ads in social networks like Facebook, Instagram, Twitter, or LinkedIn. We also make sure to attract them with the right mix of content that could be found organically on search result pages or on social media. We can also use email marketing and other techniques to attract potential patients to your site.
Finally, Hills Marketing helps you convert these web visitors into patients by giving them the right information, in the right format, at the right time with a call-to-action to fill out a form or give you a call. We can train your staff to better handle these requests and we can help you manage your inbound leads with the use of a Customer Relationship Management system (CRM) like HubSpot.
It doesn’t really end there. For your medical practice to stay on top of the competition it must keep optimizing these efforts to get more leads for less investment, to continuously manage your reputation, and to retain the patients longer.
What We Do
Search Engine Optimization (SEO)